Up to one million tickets across 48 matches of Rugby World Cup 2015 will go on sale to the general public in the UK and around the world from tomorrow via an application window that runs until 29 September, 2014. Tickets will be priced in four categories for all matches, starting at £15 for adults. Child tickets, priced from £7, will be available for 41 matches.
Tickets will be sold online via the official Rugby World Cup 2015 ticketing website tickets.rugbyworldcup.com. Fans will need to create an account on the website in order to apply, and can apply for up to four tickets per match. For 15 of the 48 fixtures each individual can apply for up to 15 tickets.
Tickets will not be sold on a first come, first served basis. Fans can apply for tickets at any point between September 12 and 29. The application window closes at 18:00 (BST) on Monday September 29, 2014. Oversubscribed matches and price categories will go to ballot to ensure fair allocation and fans will be advised of the tickets they have successfully been allocated in October, 2014.
The easy-to-use ticketing platform – tickets.rugbyworldcup.com – incorporates a number of tools to help fans. The new ‘Match Manager’ tool allows fans to limit their spend by submitting an application for several matches but capping the number of matches they can be allocated. Fans can also opt to be allocated tickets at the next highest price category in the event that tickets at their selected category are oversubscribed or unavailable. Use of both tools is optional.
To help guide people while making their choices, there will be a ‘traffic light’ indicator system on the website to show which matches are receiving a lot of applications and are likely to go to ballot.
Chief Executive of England Rugby 2015 Debbie Jevans said: “This is an exciting moment as up to one million tickets go on sale for Rugby World Cup 2015. As we approach a year to go, it’s the moment that rugby fans all around the world have been waiting for.
“We have worked hard to develop a ticketing system which makes the application process easy and efficient as possible, and offers flexibility to fans. Fans have 17 days to apply, so there is no rush and they should take time to consider what they would like to purchase.
“With prices starting at £15 for adults and £7 for children, it’s a fantastic opportunity to watch the world’s top teams play in some of the best venues in England and Cardiff.”
Rugby World Cup Limited Chairman Bernard Lapasset added: “September 12 is the moment that Rugby fans around the world have been waiting for and a significant milestone for Rugby World Cup 2015. With a little over a year to go, England 2015 promises to be a wonderful and record-breaking global celebration of Rugby in the host nation.”
Applicants will be informed of which tickets they have been successful in purchasing in October. Any remaining tickets will be sold on a first come, first served basis from November.
To avoid ticket fraud, fans must only buy from official sources. Only tickets purchased at tickets.rugbyworldcup.com or through the official travel and hospitality programmes will guarantee entry to Rugby World Cup 2015 matches. England Rugby 2015 will launch an official re-sale platform next year to enable customers to sell any unwanted tickets at face value to fans.
The Rugby World Cup 2015 ‘Too Big To Miss’ ticketing campaign launched at the start of September with an ‘ultimate team talk’ video starring Charles Dance and a host of famous rugby faces. The video has now been watched by nearly two million people. The film is part of an integrated marketing and PR campaign which includes a mix of regional, national and international print, digital, outdoor, social media advertising, and a city dressing programme in each of the 11 host cities.
The general sale follows the successful rugby community ticket sales campaign in England and Wales in May. Official supporter tours and official hospitality packages went on sale at the start of the year and have seen strong sales around the world.
The tournament will be played in 13 venues across England, and in Cardiff at the Millennium Stadium, and will see the world’s best 20 teams compete in a celebration of rugby for the sport’s ultimate prize – the Webb Ellis Cup. Rugby World Cup 2015 commences on September 18, 2015, and concludes with the final at Twickenham on October 31, 2015.
MasterCard is the preferred card and official payment system of Rugby World Cup 2015. To celebrate its partnership with the world’s biggest rugby tournament, MasterCard will be creating ‘Priceless Surprises’ for MasterCard cardholders and rugby fans around the world. For more information search for #PricelessSurprises on Twitter or find it on Facebook.