Whilst rugby fans around the world are getting hyped up for the impending Rugby World Cup, there seems to be a severe lack of coverage in the mainstream media.
As rugby fans you will have witnessed plenty of coverage from your favourite news outlets, email lists and blogs, but for those not as closely affiliated with rugby, it may be difficult to comprehend that the Rugby World Cup is just two weeks away.
Somehow there seems to be a frightening lack of coverage across the mainstream media, whilst those of us residing in England are yet to see any kind of promotional material, even at grounds set to host a number of key games.
Talk to many non-rugby fans and they may know that there is a Rugby World Cup in 2015, but ask them when it starts, who’s involved or if they will be watching or even attending and the response is likely to be a resounding no.
Despite the astronomical ticket prices, huge corporate backers and ambitious claims of being sports “third biggest event”, the Rugby World Cup at present seems to be flying firmly under the radar.
Whilst rugby always has been, and is likely to remain football’s poor relation when it comes to media coverage, the amount of promotion that went on around last years FIFA World Cup shows the huge contrast between the two sports.
This is a huge opportunity for World Rugby and the various unions involved in the tournament to help spread rugby to a much wider audience, yet they seem willing to p**s it up the wall as long as they hit their ticket sales and revenue targets.
With rugby finally starting to catch on in new territories like North America and Asia and sevens being included in the Olympics as well as Japanese and Argentinian teams joining Super Rugby next year, there is a huge opportunity currently going begging.
Frankly I am appalled at the lack of activity in the build up to rugby’s biggest tournament, and am genuinely concerned that those in charge don’t have a f*****g clue what they’re doing, or worse yet, don’t care as long as the revenue is there.
I therefore urge sponsors, teams, broadcasters and anyone else involved in the tournament to start spreading the word as far and wide as possible, not just to existing rugby fans. I also call on everyone reading this to do their part (although it shouldn’t be your bloody job) by telling friends, family and co-workers about the Rugby World Cup.